The Problem with Ideas

Ideas are great, necessary things but lately I've been getting a little disenchanted with them.

Often an idea grows into a delay. They can be serious momentum killers.

I'm seeing that managing a project is really about managing ideas. Ours and the clients.

The best ideas are ones that can be quickly and easily tested. I look for those first. What can we start with?

Websites should not start out with every idea everyone had or even half of them. They need to be iterative like software.

Why do we build websites like houses, arranging every last piece of furniture before the reveal? These sites aren't physical structures. 

So put up something better than what you have, quickly, then add on based on feedback.

Digital square footage is cheap and ideas can be expensive and distracting.